Sallie GoetschWhat Makes a Website Expensive?Here are some reasons why one website costs $2500 and another $50,000.Oct 29, 2017Oct 29, 2017
Sallie GoetschExpectation Management Pro Tip: Treat Having a Website Like Owning a CarDriving a car is much harder than publishing content on your website. We only think it’s easy because we’ve been doing it for so long.Oct 13, 2017Oct 13, 2017
Sallie GoetschWhat You Need to Know Before You Can Hire a Web DeveloperBefore you start looking for an agency or freelancer, ask yourself the Who, What, Where, When, Why, How, and How Much of your business.Oct 13, 2017Oct 13, 2017
Sallie GoetschWordPress Is Not Intuitive. There’s No Such Thing as an Intuitive Interface.People have described WordPress as “intuitive,” but in fact we’ve known since at least 1994 that no user interface, online or off, is…Oct 25, 2015Oct 25, 2015
Sallie GoetschThis isn’t about Millennials vs. Baby Boomers. It’s about youth vs. maturity.I’m reading Millennials and Management by Lee Caraher after hearing her speak at BACN on Friday. The book analyzes various stereotypes…Apr 27, 2015Apr 27, 2015
Sallie GoetschThe Haunted HighwayIt starts as soon as I see the sign that tells me I’m entering Kern County, whenever I drive south on Interstate 5 to Los Angeles. I know I…Sep 9, 2014Sep 9, 2014