(And why your company needs a podcast for salespeople)

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In my last article for Authority Magazine, I connected Michael Phelps’s ability to visualize success to business habits heightening sales performance. One source on this topic was Gary Reynolds, founder and CEO of FieldCast, which produces podcasts for large corporations needing to educate and motivate their sales executives. Long before the “branded content” trend, Gary was supporting emerging artists through corporate sponsorships, and producing unique consumer experiences. Now, he’s doing that for employees.

In this interview, Gary shares his personal story.

Can you tell us why you founded FieldCast?

I spent 40 years in corporate life. And during that time, I observed how critical it is to communicate with employees. While that seems obvious, many corporations don’t prioritize them. People who don’t feel connected to their company’s values move on, but the ones who do feel a sense of purpose tend to thrive. …

How to Flex Muscle on the Sales Team, Too

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Michael Phelps wins the 200 individual medley at the 2016 Olympics in Rio De Janeiro.

When Michael Phelps was young, his coach, Bob Bowman, taught him relaxation techniques so he could visualize success.

“Once you get in a relaxed state, it’s like watching a movie. Sometimes it’s like you’re sitting in the stands watching yourself swim,” Bowman says in a video on Phelps’ YouTube channel.

From a flawless swim to leaking goggles, Phelps would rehearse vivid scenarios in his mind hundreds of times over. When his goggles actually did leak during the 200 Butterfly final at the 2008 Beijing Olympics, he didn’t panic. Instead, he knew what to do, winning his fourth gold medal at the games and setting a world record. …

This article originally appeared November 6 on www.velocitize.com.

As U.S. voters headed to the polls in a divisive election, executives from top marketers took a hard stance against discrimination in all forms.

Indeed, politics filled the air at the Association of National Advertisers’ Multicultural Marketing and Diversity Conference in Miami. Many conference goers juxtaposed the event’s inclusion-themed content against President Trump’s America-First rhetoric. Even as Trump said an anti-immigration campaign ad linking migrants to crime was “effective,” the Barcelona-based CMO of Sprint proudly stated his company has 30% of the Hispanic market.

“The sociopolitical climate has certainly given many brands a reason to focus more on the ethnic and multicultural realities of our country,” said Jennifer L. Woods, director of Hispanic digital agency Captura Group. …

A Massive Work of Storytelling on PBS

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This article is featured in Creativity Is Contagious: Brands and Culture for the Common Good, Sally-Ann O’Dowd’s e-zine exploring consumer sentiment: In a divisive world, people expect brands to take ethical stands. The multimedia, video-infused publication likewise explores the healing power of storytelling, such as The Vietnam War, the widely acclaimed PBS documentary.

My first memory of The Vietnam War is from 1976, three years after the Paris Peace Accords that led to the withdrawal of U.S. troops. I remember feeling worried about my oldest brother, Tom, as I walked into Mr. Talarico’s third-grade class at St. …

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Brands and Culture for the Common Good

Letter from the Editor

· Amanda wants to help African communities build strong economies using solar panels.

· Samantha hopes to invent, manufacture and market a product that will broaden access to purified water in India.

· Kim plans to study the bacteria and viruses living in and on humans so she can spread a message of unity — we are all the same, down to microbes. She wants to campaign on her humanitarian message during a U.S. presidential run.

These South Florida high school seniors represent the global zeitgeist — a ubiquitous belief that innovation should help all stakeholders in society, not an elite few. …

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Business and Innovation in a Hyper-Aware World

This is the first in a series of articles from multimedia e-zine Creativity Is Contagoius: Brands and Culture for the Common Good.

Many companies are lagging three decades behind a society driven by social media and the hyper-aware people to whom they sell their products and services, according to two University of Virginia scholars.

“What has not changed in this new landscape is the need to be profitable,” write University of Virginia’s James Rubin and Barie Carmichael in their book Reset: Business and Society in the New Social Landscape. …

For every share, I will donate $1 to Save the Children

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Copyright Jacobia Dahm

This poem is dedicated to the 65.3 million people who are displaced by war and conflict. According to the UN Human Rights Commission, 1 in every 113 people globally is now either an asylum-seeker, internally displaced or a refugee — a level of risk for which UNHCR knows no precedent. In all, there are more forcibly displaced people today than the populations of the United Kingdom, France or Italy.

Refugee

I.

In my dreams I cannot climb the ladder to the divinely white diving board overlooking the Euphrates, or reach my parents who stare down at me from atop a mahogany spiral staircase, like the type you see in your Victorian period pieces. Nor can I run when men in black outpace me. …

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Girl in the Valley by Amy O’Dowd

Shakespeare invented some 2,000 words and still leaves an indelible mark on nearly all aspects of culture 451 years after his birth. Here is my first poem dedicated to his linguistic innovation. Juliet’s Resurrection tells the story of resilience in the face of adversity, of finding one’s own path to truth.

If all the world’s a stage
then some players are green-eyed gossipers,
burdening their audience with
their swagger and discontent.

It is laughable,
how gloomy they are:
possessed with the character of skim milk.

Filled with rants of the zany,
they are cold-blooded ballers,
as remorseless as the Montagues and Capulets:
Oh Romeo! …

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“I wish I could be paid to think.”

Such is the only sentence I recall saying during my first encounter with Irish poet Tony Curtis in 1988. I was a 19-year-old studying in Paris on a semester-abroad program. My first time in Europe came with the life-changing fortune of meeting three generations of Dublin cousins. Tony is married to my cousin Mary.

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Tony Curtis.

I was sitting on the floor with Tony, Mary, and their four-year-old son, Oisin, with whom I have grown quite close over the years. If memory recalls, a fire kept us warm. …

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Please join the May 6 5K to raise awareness abut the world’s mental health crisis

From Princes William and Harry to Irish Senator Joan Freeman, activists are speaking out on the world’s mental health crisis

Princes William and Harry this week publicly discussed for the first time the anxiety, depression and rage they have experienced for two decades since the August 31, 1997, death of their mother, Princess Diana. As the world watched them grow up, we now know, they were suffering alone.

And while the British Royals lead lives far different from the rest of us, people with mental illness do have one thing in common with the princes — a perennial sense of isolation that can have dire consequences, from low self-esteem and broken relationships to self-harm and suicide. …

About

Sally O'Dowd

multimedia content production and marketing, magazine self-publisher and poet www.sallyodowd.com www.sallyonmedia.net

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