BHARAT PE — Business Model, Strategy & Revenue Model

Salma Ali
2 min readDec 23, 2021

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Bharat Pe is a one-stop-shop for digital payments. It’s a start-up that was started in 2017–18.

Bharat Pe basically focuses on the challenges faced by the SMEs/Merchants to accept digital payments without losing margins. They accept payments through every payment platform through QR codes. This helped merchants to make payment transactions with QR codes, without going to the bank or Government-backed payment gateways.

Business Model

Bharat Pe launches its QR code in 2018. According to a study, the Bharat Pe is a rapidly growing company, and presently it’s the 4th largest player in the UPI option after Google Pay, Phone Pe and Paytm. They accept payments from 100+ mobile apps downloaded in the Indian mobiles on India’s UPI system by offering businesses a single portable QR sticker.

The scanned QR automatically receives the payment from all renowned mobile apps such as Paytm, WhatsApp, Mobikwik, Amazon Pay, BHIM, Google Pay, Freecharge, and True Caller.

REVENUE MODEL

The Bharat Pe revenue model depends upon the digital payment service method provided by them to their merchants and they also have a separate app for their merchant’s friends to where the company credits them for their transactions digitally. Below are the things on which the revenue of Bharat Pe depends:

1 QR Code

Accept payments from any digital payment app with QR Code. Payments will be directly credited to your bank account

ZERO% CHARGES

They are charging 0% on transactions. They are providing absolutely free services.

Easy Loans

Get a loan of up to Rs.7 lakhs for all your needs at 0% processing fees.

How Much Does It Cost To Develop an App Like Bharat Pe?

The development cost of any application basically depends on the factors like:

  • Do you want a prebuilt solution or a customizable solution?
  • Features you want in your application
  • UI/UX designing

Connect now with a mobile app development company to know more about it.

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