Saloni MehtaMy perfect to-do list maker — productivity app for the futureAfter a thoroughly unproductive day of daydreaming, may I addSep 11, 2020Sep 11, 2020
Saloni MehtaThe ed-tech boom in India — A marketing perspectiveOSINT journalism on India’s top ed-tech startups — Byju’s, Unacademy, Toppr, Vedantu, and WhiteHat Jr.Sep 4, 2020Sep 4, 2020
Saloni MehtaMeasuring incrementality in marketing campaignsPre-test and post-test comparison group designs, or in layman language, incrementalitySep 2, 2020Sep 2, 2020
Saloni Mehta10 Common and Uncommon Google Analytics Mistakes — Part 2A list of 10 mistakes to avoid while using Google Analytics and Google Tag Manager. Most of these are from my own experience while working…Aug 28, 2020Aug 28, 2020
Saloni MehtaInstagram’s ‘Price on DM’ exclusivity clubWhy small and local businesses should stay away from practices that take the joy away from online shoppingAug 27, 2020Aug 27, 2020
Saloni Mehta10 Common & Uncommon Google Analytics MistakesA list of 10 mistakes to avoid while using Google Analytics and Google Tag Manager. Most of these are from my own experience while working…Aug 26, 2020Aug 26, 2020
Saloni MehtaProduct Review: Smytten by SamplingReview of Smytten — a company with a unique business model of premium brand discovery and experience through targeted samplingAug 10, 2020Aug 10, 2020
Saloni MehtaLaunching a book curation and recommendation websiteA book curation and recommendation project using Python and Webflow. The article details the implementation. Check the site here. Code…Jul 24, 20201Jul 24, 20201
Saloni MehtaSeeking validation from GrammarlyA look at Grammarly’s content and email marketing strategyJun 2, 2020Jun 2, 2020
Saloni MehtaReading long emails is cool againNewsletters are back in fashion, thanks to cool tech startupsMay 19, 2020May 19, 2020
