Digital illustrations, more often than not, germinate on paper.
Like many designers, I start with process sketches scribbled on odd bits and pieces and only take them to Photoshop or Illustrator when I have a fair idea of what they should look like.
But Fontli was different.
I’d been working on corporate graphics for a while, and this assignment needed more unconventional thinking. I knew it had to have a strong typographic/lettering element to it, but it also had to have its own distinctive style.
The initial sketches weren't amazing. …