Pay1 —

Role — Design Intern

Software Used — Figma

About Pay1 -

Pay1 aims to lead the pool of persevering small-scale entrepreneurs into a financially inclusive, financially stronger future. Pay1 provides user-friendly technology to retailers via in-app/web portal means.

Pay1 provides banking and financial services by using safe and secure technology to assist people with Bill payments and recharges, Banking services, Payment and cash collection services, Travel and e-governance services, Khata management services, and many more.

Pay1 has mainly three apps — Merchant App, Distributor App, and RM App.

Pay1 Logo

Project Assigned —

Task 1 — Design System

In a company, the design system is very important as it will be unified

Created the Design System for the company where we have explained and defined all the necessary things and principles required in the particular design. Design System groups all the elements that will allow the design team to design, realize and develop the product. It will increase efficiency and consistency which will lead a company to build faster products at scale.

Design System is also never truly finished due to its ever-evolving nature and the need for ongoing maintenance. The design team will keep on updating the design system as and when any new elements are added in the product design.

DESIGN PRINCIPLE —

For the company, we have thought of three main design principles.

1. Relevance —A good design can speak for itself, and should be on point. Through this principle, we will try to reduce the gap between what our product is and why it exists.
2. Minimal — Try to keep our design simple and minimal for all types of users. Content is the focus, not the fancy designs.
3. Unified — There should be sync between all our products, such as User Interaction, Graphic design, and Videos. It will ensure that products will fall under the brand of Pay1 and behave in a similar way when users interact with them.

Tried to place all our thoughts and output of brainstorming sections on the artboard.

Design Principles

2. Design Process — The flow of the design process of the company.

Design Process

In Pay1’s Design Process, we follow.

1. Analyse data

2. User Flow

3. User Interview/ Story Mapping

4. Emotional journey Mapping

5. Wireframing

6. Collaboration Approach

7. UI Creation

8. Iterative Approach

Design System —

Design system is a combination of tools and systematic processes, which help organizations think and build digital products with a modular approach. It allows everyone to share and speak one design language.

Design System includes -

Basic Explanation of Design System

· Foundation(Mobile Version) — Logo, Typography, Colors, Grids & Spaces

· Website — Typography, Colors, Grid & Spacers, dialogues & Cards, Profile, Banners, Icons, Buttons, Media and Vectors.

· Graphic Design — Illustrations, Typography, Color Palette, Images.

· Components (All the app)- Icons, Forms, Card, Overlays, Loading Indicator, Data Display, Media, Dialogues, Predict & Win Segment.

Task 2 — Daily Invest

Before moving forward, we need to under the flow of Merchant App and all its services. So, we talked to the individual people in the company handling a particular product. Understand the whole flow and created the user flow of the App. Analyze the data given by the tech team while creating the user flow. Analyzing data helps a lot to understand the user's perspective.

Worked on the Daily Invest section of the app.

We have done a few user interviews regarding the Daily Invest. Want to know in deep why are they not using it, what are the difficulty they are facing, what is the main reason for using it(like their expectations), what extra feature they wanted to add. And one feature which we thought to add was to deposit more money than they daily deposit just because they have more earning or want to save more.

Pain Points -

1. Tenure is too long to complete.
2. Looking for multiple daily invest plans.
3. Varying the amount invested on different days. (If I have a plan of 100 Rs but on some days if I’m able to save 200 Rs then I should be able to invest that amount too)
4. When faced error in Daily Invest they don’t get the proper message.
5. Wants an Early Withdrawal feature just before tenure completion.
6. Confused in Interest Calculation.

Solutions —

1. Introduce One more tenure (3 months).
2. Parallel account opening feature.
3. Flexibility in Deposit Amount Deposit More Button is added which will help the user to add more money than usual to reach the goal.

4. Added proper error message in the app.

5. Added early withdrawal feature.

6. Shown the Interest Calculation Details.

7. Added “tell you goal” field to select the purpose they are save for.

Below is the final design, added all the solutions in the design and tried to make it interactive and personalized for the user.

Wrapping Up -

It was a great and enriching experience in Design perspective. Got to know a lot of things about designing -

1. How important is to follow the procedure.
2. How brainstorming and iterations in designing works in a company.
3. While designing any product, main is User. Always keep ourselves in User’s shoes. And if the target audience is vast , then have to make design such that it should be relevant and simple of all the users.
4. Consistency is very important if userbase of any product is different.