Dear @ElonMusk: You should be ashamed of yourself

Stewart Alsop
3 min readSep 30, 2015

It’s bad enough that your event producers couldn’t actually produce an event — the so-called Model X Launch Event. Starting a 7:00pm event at 8:50pm is simply unacceptable, particularly when the invited guests are actually your customers! But for you to stand up at 8:52pm and not even acknowledge that you have wasted your own customers’ time was insensitive and poor judgement.

You should have apologized right then, but you didn’t. You have our email addresses, since we’re all the people who put a $5,000 deposit on your new Model X. When I was invited to the launch event, I was excited to hear that I could drive to the factory and see and touch a new Model X, even if I’ll have to wait another 3–4 months to actually get mine.

Instead, I drove 2.5 hours round trip. I arrived on time, waited around 30 minutes outside the building, got packed inside the building with ~3,000 other people for another 60 minutes, got moved from one room inside the building to another to wait another 20 minutes with the same 3,000 people. And then, drum roll please, you shuffle out on stage and start with a slide show — an amateur slide show at that — all about how safe the Model X is.

Yup, you lead with safety, like that’s why we’re all spending $130,000 or more on this car! So, at 9:00pm, two hours after arriving mostly just to see a Model X up close, I left. I was angry. (Not to mention I was hungry, since you didn’t even provide real food during dinner time!) I feel like I was mislead and…

--

--

Stewart Alsop

Venture capital investor at @alsoplouie, #foodie, #flyfishing, #art. Get my occasional newsletter, What Matters (to me), at salsop.substack.com.