SEO, also known as search engine optimization, is essential for most business startups. But unfortunately, most startups don’t know that a proper SEO strategy is necessary for staying ahead of the competition and ensuring a constant flow of visitors and new customers. And while website structure, content type, and promotion are important, all of it together has a minimal impact without the help of SEO. With that being said, here are the three main ways that SEO will benefit a business startup.
1. Greater Visibility for Your Website
If you’re a new business, then that means the only people who will be typing your website name into the Google search box will be you and your team. If you want other people to discover your website, then you’ll have to invest either in paid advertising or in SEO.
Eventually, your SEO efforts will bear fruit, and your website will start to rank in the top ten search results. That will greatly improve your website’s visibility and allow people to find your website organically. How many visitors you will get depends on a variety of different factors including:
● your business niche
● the popularity of the keywords you’re ranking for
● how high you rank in the SERP; a higher ranking means even greater visibility
According to research from Advanced Web Ranking, position number 6 to position number 10 garners less visibility than position 3 alone. Meanwhile, position number 1 gets 1/3 of all traffic.
2. Long-Lasting Targeted Traffic
Eventually, if your ranking content is good enough, Google will recognize it and allow your website to maintain its high position in the rankings for months and even years to come, as long as another website doesn’t come along to dethrone it. This is a big reason why startups choose SEO over the other, more expensive advertising options.
Another reason why startups choose SEO is that it can bring in highly targeted traffic for the keywords that are most relevant to your business. For example, a clothing company ranking for keywords such as “buy winter coats” will help bring in the right kind of traffic (the kind that converts into paying customers). In return, the only thing you need to do is provide the people with what they need. Usually, people turn to search engines when they have a certain intent in mind, such as finding the best product in a certain category or getting answers to their problems. If your website’s content fulfills visitors’ search intent, then you’ll get plenty of interested leads whom you can later convert into customers.
3. Money Well Spent
This is the most important benefit of SEO. It takes money to run a business after all, and SEO is one of the best ways that you can spend your precious start-up capital. While good SEO takes time and expertise that you likely don’t have, it’s still cheaper than the other options. You’ll need to hire SEO experts and technical specialists as well as purchase all of the necessary SEO tools. In the end, paid advertising still costs much more. With SEO, you can save money on your marketing budget and invest the savings into your website development and product.
