Salt thinkingI love it, but can you make it blue?Where do ideas come from? Truly come from? The great ones, and even more so, the exceptional ones, are brought about through a need. A need…Sep 18, 2018Sep 18, 2018
Salt thinkingBad behaviourBehaviour, ‘The way in which one acts or conducts oneself, especially towards others’Aug 31, 2018Aug 31, 2018
Salt thinkingWhy is pharma so antisocial?My GP has a mug on his desk that says ‘please don’t confuse your Google search with my medical degree’. People are more information hungry…Jul 10, 2018Jul 10, 2018
Salt thinkingThe illusion of balanceI doubt that anyone would disagree that a good work/life balance is a good thing, but seemingly this, for many, is only a theoretical…Jun 20, 2018Jun 20, 2018
Salt thinkingBeing socialBeing social used to mean being just that. Now it means almost the opposite — being glued to a device and barely making meaningful contact…May 9, 2018May 9, 2018
Salt thinkingCreativity shouldn’t be an afterthoughtI had a really interesting conversation last week where I was pretty much told that what I am passionate about and do for a living is…Apr 20, 2018Apr 20, 2018
Salt thinkingLet’s build a strategy!All too often it feels like the strategy for any brand is recreated a million times over, because everyone who comes into contact with it…Mar 14, 2018Mar 14, 2018
Salt thinkingWhat’s wrong with progress?We all know that clients increasingly need to do more with less. Marketing budgets are being cut continually, and expectations of ROI and…Mar 8, 2018Mar 8, 2018
Salt thinkingRespecting the sum and its partsYou wouldn’t walk into an operating theatre, suggest to the surgeon that they might want to think about making that cut 4mm to the right…Mar 8, 2018Mar 8, 2018
