Great article Marco. If people don’t know a problem exists they can’t be expected to fix it. The question I have is how can the problems of the world be stated as challenges or opportunities which would-be entrepreneurs respond to? How can the Sustainable Development Goals be stated as actionable opportunities? Eradicate extreme poverty is too vague. How can a developer/designer moving a button two pixels for Google or Facebook be persuaded to work on a startup in a developing country?

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