4 Top Tips for Writing Better Blog Posts
Having trouble writing a blog post? At the time of writing this article there are over 2,940,100 blog posts being written and posted on the internet (and that number is skyrocketing upwards). Blogging is such an easy and free way to grow your business, but with so many blogs on the internet, how can you make sure that your writing stands out amongst the crowd? This post is here to help!
- Write a Bold Introduction.
It’s fair to say that the average internet user’s attention span is relatively short and the endlessly hypnotising amount of content that Facebook has to offer is immense, hands up who’s ever fallen asleep with their phone still in their hand? Writing a good introduction for your blog post is crucial and grabbing the reader’s attention within the first few lines is arguably the most important part of any piece.
A good introduction will generally need two things,
- The first sentence to POP!
- To explain why they should keep reading
Writing an interesting first sentence can be tricky, how you do this really depends on what you’re writing about but common methods include empathising with your target audience (Having problems integrating Webpack?), making a joke or doing what I did and using an interesting statistic to really make your readers sit up straight.
After knocking their socks off with an interesting first line you will want to explain the purpose of the article and possibly talk about issues that the reader may be having and how the article will help them.
Readers will often skim through articles before reading, sloppy structuring could put them off continuing with the article, especially if the nature of the blog post is complicated or confusing. Properly laying out your ideas in a way that flows naturally and discussing similar ideas in the same space (as opposed to chucking them all over the place) will help this, make sure to outline right from the get go your key points and establish a basic framework that the article will follow.
Proper formatting can also greatly help draw the reader’s eyes and entice them into reading further, this can be assisted by breaking up text into smaller chunks, or even write them as a list and make your titles short and concise.
Images and GIFS can breathe new life into any blog post, adding colour and stimulating the reader’s imagination, use of imagery can really motivate people to check out your blog. Make sure the images you use are relevant and interesting, a well placed interesting image can stop anyone scrolling through Facebook in their tracks. Naming images with relevant keywords instead of things like “DSC_015” can drive up internet traffic and increase the chances of your image showing up in search engines.
4. Call To Action
What is a Call To Action? In marketing a Call To Action is simply a device that will prompt an immediate “action” from a reader, this action be anything you want from signing up to the next cohort to downloading your latest craft beer zine.
A Call To Action in a blog will most likely be a line of text containing a link to more content. It’s important to make this text eye catching and fun, while still remaining clear and concise. At its core creating an effective CTA is making sure the reader knows what the call to action does, if this is not clear then they are less likely to click!
Make sure to be yourself when you write, speak honestly and passionately about the subject, be clear and concise in your approach and above all have fun! Because if you’re not having fun writing it they aren’t going to have fun reading it.