Beggin — Behind the Song
A song with simple lyrics has still managed to make its way on the top charts on many music apps, including #1 on Måneskin’s Top 10 Charts on Spotify! But what does this song Beggin mean, and how did it become so popular? Here’s some info behind this catchy tune that’s played on repeat by many TikTok users!
How Måneskin’s Beggin Got Featured on TikTok
TikTok is an app-based around creating short videos of yourself lip-syncing to popular songs. It’s all about having fun and being yourself, so it goes without saying that you’ll want to share your best stuff on there. When Måneskin released their song Beggin, they knew they wanted to tap into TikTok’s audience — and now it seems they’ve done just that. The video was submitted by a fan through TikTok’s #tospotify feature, which lets users vote for songs via Spotify playlists. After thousands of votes poured in, Beggin made its way onto TikTok’s featured tracks list — meaning plenty of eyes are now on Måneskin.
How It Became an Official Spotify Playlist Song
After getting her foot in Sweden’s music industry door, Miila gained an opportunity to work with Universal Records. The A&R for Spotify’s playlists was impressed by Miila’s songwriting and invited her to submit some material. She submitted Beggin on a whim, never thinking it would become an official Spotify playlist song. To her surprise, she received a call from Spotify confirming that they were going to add Beggin to their New Music Friday playlist! In addition, she received three free Spotify promotions which helped boost her track’s reach even further. Her song is now #1 on Beats 1 Radio in Los Angeles and continues to climb charts worldwide.
How It Became a Radio Hit
The song Beggin was one of Måneskin’s big hits in Sweden and it still receives a fair amount of airplay on Spotify and Radio. The road to becoming a hit, however, wasn’t easy, and it all started with social media. The band’s vocalist got in touch with an independent record label via Instagram and sent over a recording of Beggin. The label liked what they heard and reached out to hear more.
Beggin from Måneskin became a hit because of TIK TOK.
Beggin is a song by Måneskin, a Swedish indie pop band from Lund. The lyrics were written in collaboration with Alexander Jansson. The song became a huge hit for TIK TOK. after it was released on their international network platform in early 2018 and reached #1 on Spotify’s Global Top 50 chart over 40 countries. It also stayed at #2 on Sweden’s radio station Radio P4 for 13 weeks and quickly became one of Sweden’s most downloaded songs ever.
Sam Zniber is the founder of MusicDatak. Previously Program Director at RTL Group, Lagardere, iHeartMedia, Audacy, Chrysalys Radio Group, Fun Radio, RTL2. RFM, Virgin Radio France, The Beat 92.5 Montreal, Mix 106.5 Sydney (now KIIS-FM), Magic 102.7 Miami (now THE BEACH 102.7) & Galaxy UK (now CAPITAL UK).
