Love it Sam, thanks for this. Going to give it a proper read over the weekend and get back to you!
Ash Buchanan

Awesome, I’ve just updated with a whole chunk I meant to write and didn’t manage in the first cut.

Thanks for the opportunity to think out loud with you, I really enjoyed sharing a little about my perspective (and that’s all it is) on changing things, and hypotheses of how that happens.

Speak soon!