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For the past four years, I’ve been working on a product called Wristify that’s been fortunate enough to get press coverage from Wired, Popular Science, and The Today Show. Despite the name recognition and millions of impressions, our team decided to kill the name Wristify.

In this blog post, I’d like to tell you the story of the name ‘Wristify’ from birth to death and the product name that arose from its ashes.

That product is launching this September, but let’s start at the beginning.

The name ‘Wristify’ was born in 2013 on the MIT campus.

My co-founders and I had gathered at the Muddy Charles Pub to come up with a team name for our MADMEC project idea to help buildings save energy by heating and cooling people directly. Our prototype would be worn on your wrist, so we cheekily decided to call it Wristify. …


Sam Shames

MIT ’14 | All opinions are my own

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