Startup founders love to talk about “having ” product/market fit.
But the problem is that product/market fit is not binary.
How do you know that your fit couldn’t be… better?
Of course, when no one signs up for your service, it’s easy to realize a lack of fit. But what if you get ten customers? What if you get ten thousand? Or what if you have double digit growth month over month? Do you have product/market fit then?
In reality, most companies build out their business with some level of product/market fit — many realizing too late that the fit wasn’t that strong after all, and that they had been pushing a rock up a hill during all that time. …
I am incredibly proud of the team that Dan and I have managed to assemble over the last year and a half at Managed by Q, and I am blessed to work with some of the most talented people in our industry. Recently, while building out the product organization at Q, I have been thinking a lot about what makes a great Product Manager. I’ve shared my thoughts below, and hope that it will be useful to others.
Fundamentally, there are four things that a Product Manager needs to do exceptionally well.
1. RESEARCH THE PROBLEM