Samantha VillabertinRevolutionariesTo Hallyu and Beyond: Strengthening the image of Korea the BrandPart III: Moving forward from an inferior pastJul 7, 2020Jul 7, 2020
Samantha VillabertinRevolutionariesHello Hallyu!Part II: Looking into the brand of the Hallyu ecosystemJun 14, 2020Jun 14, 2020
Samantha VillabertinRevolutionariesThe Role of K-Pop in International RelationsThe charm of music in catching the world’s attentionMay 25, 20202May 25, 20202
Samantha VillabertinRevolutionariesBTS use talent and fame as a platform for advocacyUnderstanding the discursive power of celebritiesMay 8, 2020May 8, 2020
Samantha VillabertinRevolutionariesK-Pop as one of South Korea’s greatest use of Soft Power: A probe on BTS as a “cultural event”K-Pop is the ultimate soft power tool for Korea. This can be seen when examining BTS as a “cultural event”.May 1, 2020May 1, 2020