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Samantha Pede
Samantha Pede

Samantha Pede

Senior UX Designer & Researcher @ Dribbble https://dribbble.com/spede | www.samanthapede.com

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Samantha Pede
Samantha Pede
Apr 19, 2016 · 8 min read

Costly Mistakes in Persona Creation: Marketing vs. UX Personas

The first personas I created were utter crap.

Okay, okay, they weren’t utter crap, but they could have been a much better tool if they had been created with quality…

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1 response

Latest

Samantha Pede
Samantha Pede in Dribbble
Apr 5, 2018 · 4 min read

User Research is the Key to Empathy

At Dribbble, we get a unique opportunity to stay connected to thousands of designers around the…

129

Samantha Pede
Samantha Pede
Apr 7, 2017 · 10 min read

The Relationship Between User Experience and Visual Design

There is a lot of misunderstanding about design these days––and no wonder––with all the different types of design that now exist: graphic, user experience, interactive, product, user interface, web, motion graphics, interior…

29

1 response