Samantha CastorenaThe Garfield Movie Social Media Campaign— Executive SummaryAfter two decades away from the big screen, Garfield is ready to charm audiences once again in The Garfield Movie. Channeling the beloved…Apr 22Apr 22
Samantha CastorenaThe Cost of Connection: Exploring the Social Dilemma and the Price We Pay On Free Social Media AppsWhile watching The Social Dilemma on Netflix, I had a startling revelation…Mar 30Mar 30
Samantha CastorenaGlossier’s Instagram Playbook — Best Practices & Guidelines for PostingGlossier isn’t just a makeup brand. To its customers, Glossier serves as their biggest cheerleader, helpful big sister, source of…Feb 17Feb 17
Samantha CastorenaSix Second Legacy: The Short-Lived Life of VineI often feel lucky to have grown up as a teenager in the early 2010s. I was an early explorer of many social media platforms - Facebook…Jan 14Jan 14