Marketing & Growth Manager @kinedu
Ask your potential customers what they are doing to minimize their problem. If they are doing nothing, it’s not a problem waiting for a solution.
…and wants to get the solution, he or she will rarely actually take a step to overcome this problem. If the problem isn’t pressing enough to cause palpable pain, people will live with it, and avoid the pain of spending money to fix it.
…oduct until you’re sure that you’re building something that people not only want but actually need. Don’t fall in love with the solution. Fall in love with the problem.