Case Study: USER TESTING at the outbound location with several outbound users

I can’t mention about the company/product names or any designs. This is mainly to showcase of process we go through and ups and downs we face.

Overview of Product

Challenges

  • Keep the existing users' momentum
  • Most of the users from different outbound and new feature are the marketing point for new customers
  • How to notify about the new feature
  • Timeline

Road Map & Members on this workshop

TEAM: My self and UX Lead from outbound and the product owner.

User Personas

This is only to showcase see how was our workshop walls.

Wire-frames we did on several paths,

Case 1: Adding some components into a related existing page to do the purpose of the new feature

Case 2: Creating a completely new section for the new feature

Case 3: How willnew feature notifications fit in

CASE 1

After several Wire-frames and A/B testing, we finalize one design for the user testing, which adds some new elements to the existing related page that covers the purpose of the new feature without affecting any other user-flows.

In this situation, the plus point we had is the HTML prototype version of the existing page, so our effort is less on implementing the new elements and the time we put for implement is really low.

Same time we have to think about the actual data as well, when we are engaging with the existing users and when we plan to implement a feature on related existing page we have to come up with the actual data and the connection data should be accurate for the users to do a proper user testing for better results. (As a good practice we have to use actual data for better user testing)

CASE 2

Also, we gave second priority to timelines, development barres with existing languages, existing UI components.

As mentioned earlier we came up with several ideas and derive into the final low fiddly combining a lot of ideas from different low fidelity from dot voting on. (Good read for dot voting )

Case 3

User Testing Preparations

  • Got ready with the script for users according to the cases
  • Create a script that fit into 15 minutes with different languages according to the user testing profile
  • Test out the screen recording with a trial
  • The moderator role is done by outbound UX Designer because of the language and I’m the observer. But we both ask questions after the user testing script is over.

User Testing Result summary

  • On the user test, we ask about if we launch the case1 option first and if we switch to case 2 option it’s that fine. Almost all agreed for that because they need the feature sooner and case 1 is aligned with existing product (according to existing users ) it was fine for them. New users preferred case 2.

Decision meeting with the Product Owner and UX team

  • Until the case 2 feature develops decided to take a high-speed approach to release the case 1 option for the existing users and for the marketing team can start on there duty about this feature.

Unaccepted thing happens

Thanks For the Read…