what is keyword stuffing

On-page SEO refers to the optimization strategies implemented directly on a web page to improve its visibility in search engine results. It involves various elements such as keyword research, optimizing meta tags, headers, and URLs, ensuring proper keyword placement and density, optimizing image tags, and creating high-quality, relevant, and engaging content. On-page SEO plays a crucial role in search engine rankings, and by utilizing best practices, website owners can enhance the relevancy and visibility of their web pages.

Off-page SEO, on the other hand, focuses on optimizing elements outside of the website itself to increase its visibility and authority in search engine rankings. This includes building backlinks from reputable and relevant websites, social media marketing, guest blogging, influencer outreach, and online reputation management. on-page SEO activities contribute to the credibility and trustworthiness of a website, signaling to search engines that the website is a reliable source of information.