The New Deal: Apple + Postmates
I finally read something this weekend, that excited me enough to start writing again.
Apple and Postmates did a new deal to deliver Apple products within 4-hours.
I’m a nerd, I know, but this is pretty cool (more on why in a second).
Every week, I’m going to write about an interesting business development deal. It could be a real, new partnership between companies. Or, it could just be me making sh*t up, writing about a partnership I think should happen.
Let’s see if anyone finds this interesting:
What’s the deal: Apple expands partnership with Postmates to offer same-day delivery.
Context: Last May, Apple partnered with Postmates to offer same-day delivery for products bought through its App Store app. It must’ve worked, because now the courier service is available for people shopping on Apple’s web store.
Upside for Apple: They didn’t offer same-day delivery. Now, they do. Products are delivered in under 4 hours.
Upside for Postmates: This is huge. Postmates’ CEO, Bastian Lehmann has said that “Whenever we have enough [couriers], we see massive growth…the supply [of couriers] is still the biggest challenge we have in some of our markets.” This deal will increase demand for deliveries, helping Postmates attract more couriers.
Type of Partnership: Distribution.
Competitive Impact: Now that Postmates has scooped up deals with Chipotle, Starbucks, and Apple, DoorDash can’t be happy. They have their work cut out for them to “own the last mile.”
More Reading:
