Co-Founder, Product Driver for Bonzai.mobi. Mobile Audience Network for large publishers.
Except in this case, the publications – quality information and news — suffer as a result.
So instead of the best places to advertise getting money for it, we instead stiff them, and give money to a crappy place instead. We justify it by saying we’re giving the crappy pub less money than the good pub, so we’re saving money.