Gamification and Players
Gamification is not magic but a stragety which like other strategies must be well thought out and planned. Gamification starts with identifying a common problem you want to solve, determine a goal to achieve and what are your target behaviors.
Define Your Problem: It is important to identify the problem you are trying to solve.
Determine Your Goal: What is the outcome you want to achieve out of the gamification experience.
Decide Your Target Behaviors: Bartel’s four key player types are the best way to classify your audiences-
- Killers: Focus on winning, rankings, and direct peer-to-peer competition. Examples of engagement — Letter boards, Rankings
- Achievers: Focus on attaining status tokens by challenging the rules of game world. Examples of engagement — Achievements to the world
- Socialites: Focus on socializing and develop a network of friends and contacts. Example of engagements — Newsfeeds, Chat, Friends Lists.
- Explorers: exploring and discover the unknown. Examples of engagement — Unclear Achievements.
Describe Your Players: List out all the characteristics of your target group.
Design Your Gamification Strategy & Experience: should clearly describe the path to incentives, easy and fun experience to make users love them.
When people hear gamification, they think of games created for a business purpose. But gamification is not about creating something new but amplifying the existing and core experience to make the products engaging. Gamifying interactions with customers & employees you aim for stronger collaboration, better ROI, & higher customer satisfaction.