Great post Erica, I am still finding myself where my ideal clients are. As a ex hotelier and currently providing hospitality advisory services I am surprised how under developed the Social is for hotels and how hotels are using it. There are of course the top five hotel companies and some great hotels that are the exception. For most part FACEBOOK and Instagram being the most popular are used predominantly replacement for the “hotel brochure “, with no engagement efforts. This search has helped me to crystallize where I can as a hospitality pro give social media strategy advise to independent hotels. Meanwhile I still spend my time on those Social media and have fun exploring Snapchat, and engaged on the Twitter.