The value proposition is the single most important notion behind a product. Companies that lack product management discipline often create a product and then try to figure out how to sell it. But the value proposition cannot be manufactured in the go-to-market process. That’s like hiring an engineer to design the foundation of a skyscraper after you have built the first 50 stories. The value, or the why has to be fundamentally defined into the beginning of the product’s journey and it should morph into a proper go-to-market messaging later. Of course, you never have all the answers until you…

Sam Ghardashem

I have many years of experience in B2B product in various stages of companies and products, and i’m passionate about sharing my experiences and learnings

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