Poler Stuff’s New Fitness Tracking Watch

University of Cincinnati Product Design Branding Project

Sam Goetz
2 min readJul 17, 2017

Since 2011, Poler Stuff has been making high quality “no bullshit” outdoor gear, embodying the “Weekend Warrior” rough and tumble approach to camping, hiking, and travel. Primarily working in the soft goods market and dipping our toes into camping accessories, we wanted to broaden our line of products even more and try something we have never done before. We present to you, the Poler Stuff Analogue Fitness Tracker Watch!

Keeping up with our urban-based adventurer spirit, we wanted our tracker to have a classic, timeless aesthetic. Straying away from the other hip trackers that look like you just came from the gym, our watch can easily take you from the office into a back country adventure on the weekends.

Watch Features

The watch boasts a traditional analogue movement(classic!) combined with an e-ink display for the tracked fitness information along with altimeter, temperature, and compass. The tracker can store up to two weeks of fitness data until it needs to be connected to the app for backup. Best of all, the battery lasts up to a full year of use!

Tracks progress of your daily step goals along with approximate mileage

Toggle screen to to show — Altimeter/Mileage or Temperature/Calories burned

Toggle between main screen and compass

**Please note that this article is a school project and I am in no way affiliated with the Poler Stuff brand.**

--

--