Victor Gruen: The man to blame for your three-figure shopping receiptThe way a store is designed — the layout, the colors, the lighting — has a profound impact on your shopping behavior. From the moment you…Nov 24Nov 24
Just give me a reason!Each time I arrive at the checkout queue, I find myself scanning the small items placed nearby (candles, socks, pens, etc.). Sometimes, I…Nov 161Nov 161
For the love of choice!According to Rory Sutherland, a renowned evangelist for behavioral economics and Vice Chairman of Ogilvy UK:Nov 1Nov 1
