How to launch a pukka podcast with a $100 mic, a mac and your voice
You’ve clicked which means you’re actually thinking about doing this, or you’re just nosing around which is cool too. This piece outlines why do a podcast in the first place and an overview of the process so you know what you’re in for.
Why a launch a podcast? And not a blog/ vlog/ Snapchat series?
- Podcasts are the new video! Audiences love them- they’re more likely to stay engaged and advertisers are throwing mullah behind them. Even Buzzfeed have loads- ‘nuff said.
- The skills deficit for audio is lower than for video- you’re about to become your own intern. I suggest you make it as easy as possible for yourself- website building, hosting, recording, editing and marketing.
- Less faff- you don’t need to think about what you look like (spots, hair, outfit urghh), production setting, lighting, high-tech recording equipment.
- Location independent- you can chill at the beach in the morning, record Skype interviews in the afternoon, edit and publish at night.
- Cheaper. Period.
Overview of the process
- Commit to doing it! It’s at least a year long thing!
- Immerse yourself in that world. Sign up to blogs, Facebook groups doing a similar thing- e.g. She Podcasts, Pat Flynn
- Come up with a topic. Find the intersection between what is topical amongst the demographic you are aiming at (I would start with your own first) and what you are passionate about.
- Come up with a format. I thoroughly recommend interviews as i) it doubles the reach automatically ii) it’s less of a focus on you iii) low-cost, original, authentic content if you pick ‘em right.
- Just get out there and RECORD pilots. You don’t need a fancy mic to do this! Get used to hearing your own voice! Everyone finds it cringe. I haven’t met anybody who likes the sounds of their own voice (apart from Trump- haven’t met him and no intention to).
- Test/ joke/ pitch it to anyone you know- friends, family, people on the tube….
Test, iterate, morph. Don’t worry no-one is going to steal your idea. Most people are too lazy to do anything about it.
7. KEEP RECORDING to conjure up a portfolio of 8–10 launch episodes. You want to give your audience episode options when it launches. Get a fancy mic- I recommend the Blue Yeti USB.
8. Get your hands dirty with the technical and editing faff to get your episodes ready. There will be tantrums, tears and tea- the latter will get you through it. Wait for next post on specific tools.
9. Devise your mastermind pre-launch strategy. Wait for next post tricks.
10. JUST F&!@ing LAUNCH! There is never a good time!
Even if it bombs — the only failure in life is not trying…