The beginnings of UX can be traced as far back as 4000 BC to the ancient Chinese philosophy of Feng Shui. Feng Shui is all about arranging your surroundings in the most harmonious way — much like a UX designer will seek the most user-friendly layout for a website or app.
Ones talent is only as good as their environmental pressures. Putting creatives into the wrong environment will get you mediocre results. We need to push boundaries in explorative environments where creatives are trusted to pursue their craft together.
When we introduce a new element on the page, we try to focus users attention on the object and help them answer the question “Why do I see a new object?” Animation helps you to define object relationships and hierarchies when introducing new elements.