What I am arguing is that Cambridge Analytica are not the puppet masters they are being widely portrayed as. If anything they are much more akin to Donald Trump; making widely exaggerated claims about their abilities and getting lots of attention as a result.
So the story of the Republican primaries is actually that Cambridge Analytica’s flashy data science team got beaten by a dude with a thousand-dollar website. To turn that into this breathtaking story of an unbeatable voodoo-science outfit, powering Trump inexorably to victory, is quite a stretch. Who else have they even worked for? Without a list of clients it’s very easy to cherry-pick the winners.
For every lease an owner signs, no matter if it’s for 10 years or 9 months or 3 weeks, the owner has to negotiate a “tenancy agreement,” which takes time and amounts to significant legal fees. Many owners determine it isn’t worth the relatively small amount of revenue generated for short-term leases. Additionally, there’s also the concern that a short-term tenant could obviatethe owners’ ability to sign a long-term lease should one materialize quickly. Given these challenges, many CRE owners have decided to leave their storefronts vacant instead and wait for the next 10+ years tenant.