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Photo by James Coleman (unsplash.com)

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business.

When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful.

In step (4), we discussed every guide must be in a position to provide a plan for the hero, the purpose of which is to create a mental path which the hero can visualise in their head. …


Image for post
Image for post
Photo By James Coleman (unsplash.com)

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business.

When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful.

In step (3), we discussed in a great story, every hero meets a guide along the way who understands them (empathy) because they had been through a similar journey.

They also demonstrated authority on the solution so the hero trusts the guide who could show the…


Image for post
Image for post
Photo by James Coleman (unsplash.com)

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business.

When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful.

In step (2), we discussed the key to a compelling story is that you must define the story gap at the beginning (i.e. what is preventing the hero from getting what they want). …


Image for post
Image for post
Photo By James Coleman (unsplash.com)

In this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business.

When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message will be very powerful.

In step (1), we discussed the key in a story is that a hero must be defined at the beginning and that the hero should be your customers and not your brand.

If you missed that article and would like to read it, you can find…


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Photo By James Coleman (unsplash.com)

Using stories to communicate a brand message will be the trend going forward.

Indeed, the concept of a story has been with us for thousands of years so I won’t brag about why it is a powerful tool to communicate a message.

However, if you want to know, here is an article on ‘The Power of A Story For Your Brand’.

There are many ways to tell a story, but you only need one that works.

Unfortunately if you try to google it you will be bombarded with 612million results.

And my view? None gives a story definition or formula…


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Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention.

This can be frustrating because we all know how much money each marketing effort costs. When we see exposures, lead generation statistics going up but only a handful turned into sales one may wonder if the marketing agency cheated on you, or worse you begin to think about if there’s something wrong with your product.

Then you think about how competitive the market is and if you should go back to using traditional marketing methods or if it is…


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Photo by Rawpixel (unsplash.com)

A great business is one that solves a problem everyone has.

Every person is constantly searching for guides to help them solve their problems or becoming better version of themselves.

When a business can identify that problem, clearly articulate it in their marketing collateral and have a simple plan to help them solve this problem along with the emotional frustration caused by the problem, their brand message will be very powerful.

The key then lies in the ability to identify that problem in the first place and understand how it made your customers feel.

“People don’t buy what they need…


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Photo by Bernard Hermant (unsplash.com)

The reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in the marketplace is probably selling something very similar.

So how do people choose which one to buy?

When your potential customers look at your marketing collateral (like your website) and cannot distinguish you from your competitors, logically speaking so they would buy the cheaper one.

And this is a real risk in business because to stay in the game you must spend even more money in marketing to increase exposure and may even enter…


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Photo by Kelly Sikkema (unsplash.com)

When you have a product to sell, to distinguish yourself from your competitors it is nice to know that your product has 10 unique features and over 20 benefits to your customers right?

But is it too much for customers to digest or even just to understand?

If audiences do not remember what you said, its the same as you haven’t said it.

In today’s world, many people care about doing everything to be heard, but we rarely care about the message or what is the best way to convey that message.

One example is writing a CV, many candidates…


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Photo by Ian Schneider (unsplash.com)

Every business is there to make a profit.

Obviously not all companies make profit, every now and then you meet a desperate sales person who is in dire need to sell you that product to meet the monthly grow target their companies set or to earn that commission.

Some refer this as “hard-selling” while some refer this as “high pressure selling”.

These people tend to be extremely aggressive. They keep bombarding you with things like “why are you not buying this product?”, …

Sam Law

We help companies communicate a clear, compelling and consistent brand message using the power of story

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