Nov 5, 2018Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message — (5) Call To ActionIn this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message…Marketing4 min readMarketing4 min read
Oct 17, 2018Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message — (4) The PlanIn this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message…Marketing4 min readMarketing4 min read
Oct 8, 2018Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message — (3) The GuideIn this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message…Marketing4 min readMarketing4 min read
Oct 2, 2018Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message — (2) THE VILLAINIn this blog series, I will tell you exactly how to apply a storytelling structure to your brand message, to your business. When you understand the structure of a story, how it is used to compel a human brain just like how screenwriters use it in movies, your brand message…Marketing5 min readMarketing5 min read
Sep 26, 2018Step-By-Step Guide To Using Storytelling To Communicate Your Brand Message — (1) CHARACTERUsing stories to communicate a brand message will be the trend going forward. Indeed, the concept of a story has been with us for thousands of years so I won’t brag about why it is a powerful tool to communicate a message. However, if you want to know, here is…Marketing4 min readMarketing4 min read
Sep 11, 2018Is Bad Communication Costing You Business?Many businesses struggle to find a way to talk about their product in such a way their customers will pay attention. This can be frustrating because we all know how much money each marketing effort costs. When we see exposures, lead generation statistics going up but only a handful turned…Marketing4 min readMarketing4 min read
Aug 27, 2018The ONE skill guaranteed to build a successful businessA great business is one that solves a problem everyone has. Every person is constantly searching for guides to help them solve their problems or becoming better version of themselves. When a business can identify that problem, clearly articulate it in their marketing collateral and have a simple plan to…Marketing4 min readMarketing4 min read
Aug 2, 2018How To Make Your Brand Stand Out In A Noisy WorldThe reality in business is that there are more choices than what people need so what you sell will not be 100% unique, someone else in the marketplace is probably selling something very similar. So how do people choose which one to buy? When your potential customers look at your…Marketing4 min readMarketing4 min read
Jul 25, 2018Confusing your customers can cost you great deal of money, here is how to avoidWhen you have a product to sell, to distinguish yourself from your competitors it is nice to know that your product has 10 unique features and over 20 benefits to your customers right? But is it too much for customers to digest or even just to understand? If audiences do…Startup3 min readStartup3 min read
Jun 28, 2018How to train your sales team to help them engage with customersEvery business is there to make a profit. Obviously not all companies make profit, every now and then you meet a desperate sales person who is in dire need to sell you that product to meet the monthly grow target their companies set or to earn that commission. Some refer…Startup4 min readStartup4 min read
