
Bet on technical insights, not market research.
A technical insight either reduces cost or increases functionality of a product significantly. Nearly every successful Google product has them. Google Search was better than any previous search engines because the founders worked out how relevant a web page is to a search query based on which other pages link to it.
ore energy to …fe takes about as much energy as developing an extraordinary life. Benjamin Hardy put it similarly: “It’s actually far more exhausting to not work than it is to work. It takes far more energy to sit with internal conflict than it does to get to work.”