Sam MenterinMaceMenterOpportunities to link up in-store and digital customer experienceMy son has been growing like a magic bean stalk. A month ago I suddenly realised his trousers, shirts and shoes all looked like they had…4 min read·Aug 3, 2018----
Sam MenterYou are not your user: Mechanical insight from design researchI’m perching on a rickety stool in a garage’s tiny windowless office, holding a clipboard and a pen. A small disposable beige plastic…4 min read·Apr 4, 2017--2--2
Sam MenterWhy am I doing this?In 2008 I was frustrated. I was working at the BBC where I had learnt a huge amount and worked with some amazing people but I was hungry…4 min read·Jan 9, 2017--2--2