Samone WheelerinINFLUENCE10 Influencer Ad Strategies that Generate SalesThis week, ACTIVATE, is joined by a very special guest. We welcome a piece from Tim Gleason ,Business Development and Partnerships at…Sep 19, 2019Sep 19, 2019
Samone WheelerinINFLUENCEThe Role of Influencer Marketing TechnologyTechnology has become core to the influencer marketing industry, with 57% of marketers leveraging some form of technology to run their…Sep 17, 2019Sep 17, 2019
Samone WheelerinINFLUENCELearn Before You Link: Encouraging Influencer Education and Accountability in Wellness with SeedAn Emerging Brand Takes the Time to Educate Influencer PartnersSep 12, 20194Sep 12, 20194
Samone WheelerinINFLUENCEIn-House or Agency? How Should You Handle Your Influencer Marketing?In-house or Agency? This is one of the biggest questions in influencer marketing today for marketers looking to make the most of the…Sep 10, 2019Sep 10, 2019
Samone WheelerinINFLUENCEIndustry Insider Details: The Skinny on Micro-Influencer Pricing in 2019When courting a micro-influencer it is important not to assume that the creator will work with your brand for nothing. Experience has…Sep 3, 20191Sep 3, 20191
Samone WheelerinINFLUENCEAmazon Might Have the Influencer Strategy to BeatWhat started as Amazon’s simple entrance into the world of influencer has grown into a dynamic, multi-pronged strategy. In 2019 alone…Aug 22, 2019Aug 22, 2019
Samone WheelerinINFLUENCEInstagram’s New Native Scheduling Tool Will Change Your Posting LifeThis month we witnessed one of Facebook’s more quiet but game-changing launches. It’s a new scheduling tool that comes at the delight of…Aug 20, 2019Aug 20, 2019
Samone WheelerinINFLUENCEAre Marketers Increasing Their Overall Budgets?In tandem with increased budget for each program, marketers are also continuing to increase their overall budgets year over year. 70% of…Aug 6, 2019Aug 6, 2019
Samone WheelerinINFLUENCEHow Much Are Marketers Spending On Influencer Activations?As we look back to 2017 versus 2019, we are seeing influencer marketing spend for activations continue to grow.Aug 1, 2019Aug 1, 2019
Samone WheelerinINFLUENCEBoost, Baby, Boost: Amplification of Influencer-Created ContentNot surprisingly, amplifying on social channels, whether it be via an influencer’s account (whitelisting) or through a brand account…Jul 25, 2019Jul 25, 2019