Technology has become core to the influencer marketing industry, with 57% of marketers leveraging some form of technology to run their influencer programs in-house, and another 18% letting us know that their influencer marketing agency uses a technology. Only 25% responded no or not aware of the use of technology.

An Emerging Brand Takes the Time to Educate Influencer Partners — Seed is changing the game in supplements and influencer marketing. The emerging DTC brand is pioneering the field in synbiotics (pre and probiotics). Like many brands in the wellness space that are exploring influencer marketing, Seed not only understands the deep value that influencers provide but also the higher stakes…

In-house or Agency? This is one of the biggest questions in influencer marketing today for marketers looking to make the most of the energy in the space. By the looks of it, most marketers (77%) have a preference for handling their influencer marketing endeavors in-house.

When courting a micro-influencer it is important not to assume that the creator will work with your brand for nothing. Experience has shown us that though small, micro-influencers are certainly mighty, packing a punch with personality and engagement that deserve compensation accordingly.

What started as Amazon’s simple entrance into the world of influencer has grown into a dynamic, multi-pronged strategy. In 2019 alone, their influencer strategies have grown exponentially to become unique and lucrative programs all their own. Amazon’s Influencer Affiliate Program Goes 2.0 Affiliate links have long been the bread and butter of Amazon. It started with…

This month we caught wind of one of Facebook’s more quiet but game-changing launches. It’s a new scheduling tool that comes at the delight of influencers and social media account managers alike. Every social media maven has known the task that is scheduling. …

In tandem with increased budget for each program, marketers are also continuing to increase their overall budgets year over year. 70% of marketers said they are increasing their budgets from 2018 to 2019, up from 62% of marketers who said they would increase budgets from 2017 to 2018. …

As we look back to 2017 versus 2019, we are seeing influencer marketing spend for activations continue to grow. Most notably, in 2017, 66% of marketers were spending an average of less than $25,000 per campaign. Fast forward to 2019, only 49% are spending less than $25,000 per campaign. Moreover…

Not surprisingly, amplifying on social channels, whether it be via an influencer’s account (whitelisting) or through a brand account, happens to be the most popular method of amplification. It’s great to see the majority of marketers taking steps to extend the life of influencer-created content beyond the initial posting.