PinnedSam SalamaThe fallacy of models: from marketing to geographyWe tend to think Google Maps is an accurate representation of Earth. Without hesitation, we rely on it to understand the size of countries…Jul 15, 2022Jul 15, 2022
Sam SalamaEmotion in advertiIn 1961, legendary ad man Rosser Reeves established the era’s defining theory of effective advertising: the art of getting a unique…Jul 15, 2022Jul 15, 2022
Sam SalamaChefs. creativity and the power of constraintsWhen we think of creative individuals, the names we cite often include the likes of Lady Gaga, Stephen King and Bridget Riley: artists who…Jul 15, 2022Jul 15, 2022
Sam SalamaThe fatal attraction ofThe widespread shift to homeworking over the past 24 months has had many publicised effects, including a later start to the working day…Jul 15, 2022Jul 15, 2022
Sam SalamaMarket Research — the science of people not numbersAll marketers know the importance of understanding their customers. But how best to do it accurately?Jul 15, 2022Jul 15, 2022
Sam SalamaThe brand paradox— what you see is not always isn’t whatMarketers would like to live in a world where brands behaved like a perfect science — a world where all you have to find is the right…Jul 15, 2022Jul 15, 2022