Finding GTIN / EAN code sucks? We have quick solution.

Samuel Ondrisak (ui42)
2 min readJan 21, 2019

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Common issues with GTIN / EAN

You know it… Google likes to have an order in its Merchant Center. So they started to require GTIN, EAN etc. And as you are a wise marketer willing to do the Google Shopping Ads, you want to advertise all products included in product feed. But once you (or your client) don't have GTIN / EAN, you start googling for free database. After that you start searching for your products in the databases like upcitemdb.com or barcodelookup.com.

As searching for hundreds or thousands or millions of products is really time consuming, you google few times more and land here. And that's good for you. We have been at the same position so we know the difficulties of that process. So we created a solution to help ourselves and as we now have working app, we can help you, too.

How many Google EAN / GTIN codes can we discover?

First, we started with our clients. We started with watches, glasses and cartridges. We successfully identified 99% of products. Actually, average value of products with no GTIN was higher by 15–30%. Mostly because of the brands with disapproved products (Gucci, Dolce&Gabbana, HP, Mark Jacobs, Michael Kors, …). Now, we have all the products and all the GTINs are found automatically.

For client with watches, we identified so far 1100+ cartridges, 5000+ watches and 27000+ glasses.

How can we help you grow your business?

It's more than simple. You provide us a file with the product IDs, titles (and brands) (downloaded from merchants). The best is Google Spreadsheet format. We start working and provide you Google Spreadsheet file with the product IDs and GTIN codes. You will set it as a supplemental feed in your Google Merchants account and voilá! Your GTIN issue is solved and the number of disapproved products starts to decrease immediately.

How do we bill this service?

We bill only for products with identified GTIN. That means products that has been disapproved due to no or bad GTIN and after that, Google Merchants doesn't identify it as an issue. The price is only 0,15€ for 1 identified product.

Where to start?

Write us, send your thoughts. We are here for you and prepared to start immediately. Start advertising your products with an ease!

Contact me via email samuel.ondrisak@ui42.com or linkedin profil.

So how many products are we going to find now?

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