How To Grab Your Next Customer’s Attention With Supercharged Branding And Visibility Campaigns
There are many marketing strategies you can take advantage of to reach your next customer. From email marketing to social media posts to paid advertising, the list is endless.
Enter a type of strategy that is not very well known because of how specialised the content creation is.
But it works.
And it works like a charm!
It is a branding and visiblity exercise on steroids, if you will.
How? Article syndication to authority media distribution networks for prioritized page ranking results on Google. I know it sounds like a mouth full, but hear me out. It will all make sense in a minute or two!
Let’s have a look at 5 things that will help you understand what I mean better:
1. Create interesting content
Firstly, interesting content needs to be created — interesting but newsworthy content about your business, product or service. You’ll need to decide on an angle and write an announcement about it — something that you think your customers would be looking for.
Written in a professional, newsworthy tone specifically for news syndicates, with lots of writing style rules to adhere to, this is the most difficult part of the process.
2. Multi-media package
Then you supercharge the process by adding a blog article, audio podcast, slideshows, infographics and even YouTube videos based on the original news press release article. It all goes hand in hand to give you a stellar multi media package that will knock your socks off!
I hear you saying, I have to do that?!? I mean, you could … I suppose … but it’s far better to hire a professional multi-channel digital branding service to handle it for you.
3. Media coverage
The result? Massive multi-channel media exposure all over the internet! The news articles get published on a variety of news syndication articles, the blog version goes to a wide range of high authority blog networks, and the video gets published on YouTube. The other content pieces are also sent to their respective channels.
4. Google signals
Google uses a variety of signals to determine whether a piece of content should be shown to your potential client or not. What you need to know is that Google treats news articles differently to other content.
If you have the right keywords in your headline and content, and your customer is looking for what you are writing about — and you happen to have all those key details blasted all over the internet, especially on news syndicate websites — you got a winner!
The chances are almost 100% that Google will show them your written article — if they are looking for what you wrote about. And that equals traffic and new customers!
5. National coverage with a local focus
The really neat thing here is that if you want to focus on your local service or business, you only need to add in a little bit of extra information, such as the area(s) where your service is offered.
Guess what? That’s a signal to Google to show your article to customers looking for you in that area! Throw in your telephone number and you’ll have people calling you in no time. All news releases have at least two URLs to your preferred website content as well.
Clicks and calls are on their way!
I hope this helps you see how a multi-channel media outreach campaign can literally change your business or service.
Getting your next customer’s attention could not be any easier! This really is supercharged branding and visibility in a very different way!