Such an apocalyptic view it’s precisely what the industry needs to shake itself all over the world…
Ricardo Bustamante E.

Thanks for your viewpoint Ricardo Bustamante Echeve. My goal is to drive discussion and debate, something that is weirdly missing from the industry at the moment — atleast here in Australia — about the role and relevancy of the advertising agency and it’s current business model.

Would be great to get your thoughts on what you think would be the set up for an agency / business / consultancy in 2020.

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