Cost cutting, time pressures and bad briefing, collected from anonymous sources, including long term agency staff and those who have gone from client side to agency and back again this article is a no holds barred look into some of the consistent issues that arise between agencies and clients.

The reason for this article is that I feel marketers often get away with a bit too much blaming.

Client-side marketers are very quick to call for the beheading of their agencies, we see harsh comments made about effectiveness versus efficiency and the blame is so often landed at the revolving…

Samuel Brealey

I'm a Marketing consultant. I help my clients make more money. Better Marketing means better business.

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