Sam Cheng – Medium

Sam Cheng

Sam Cheng

The Baby Yoda Effect: Creating Organic Meme Marketing as Powerful as the Force

And how to create a Baby Yoda for your own personal projects!

Nov 30, 2019

The Baby Yoda Effect: Creating Organic Meme Marketing as Powerful as the Force

Nov 30, 2019

Sam Cheng

TechDen — can this White Box Cure your Child’s Tech Addiction?

A product analysis on TechDen.

Sep 30, 2019

TechDen — can this White Box Cure your Child’s Tech Addiction?

Sep 30, 2019

Sam Cheng

Sam’s Personal Statement at Year 20

I was born in NYC, then moved to Taiwan when I was five.

Sep 28, 2019

Sam’s Personal Statement at Year 20

Sep 28, 2019

Sam Cheng

The Museum of Weed — Stoned on Skeuomorphisms!

This series is about branding touch points — we’ll be going on an investigative tour.

Sep 12, 2019

The Museum of Weed — Stoned on Skeuomorphisms!

Sep 12, 2019

Sam Cheng

New Crypto on the Block: Facebook’s Libra

Will Facebook brand its cryptocurrency different from its current image?

Aug 12, 2019

New Crypto on the Block: Facebook’s Libra

Aug 12, 2019

Sam Cheng

Back to the Future — Stranger Things Branding (Pt. 2)

Your brand’s past can change your brand’s future.

Aug 6, 2019

Back to the Future — Stranger Things Branding (Pt. 2)

Aug 6, 2019

Sam Cheng

The Real-Life Mind Flayer — Branding Stranger Things (Part 1)

How is the blockbuster sci-fi show Stranger Things breaking records? Branding of course, one (or a ton) touch point can change everything.

Jul 29, 2019

The Real-Life Mind Flayer — Branding Stranger Things (Part 1)

Jul 29, 2019

Sam Cheng

To Infinity and Beyond Meat 🍃🍔

Is Beyond Meat using athletes to be the next Red Bull?

Jul 22, 2019

To Infinity and Beyond Meat 🍃🍔

Jul 22, 2019

Sam Cheng

Sam Cheng

writing about branding and product, passionate about the future of children’s tech. let’s talk! contact @ samuelc1231@gmail.com

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