samuel chazy
Mar 1, 2023

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Hi. I am exploring MMM_lightweight, but there is 1 thing that i couldn't understand: When we plot the channel posterior using plot.plot_media_channel_posteriors(media_mix_model,channel_names), we get saturation graphs of all the channels. It points to when we need to stop spending more, or else the ROI start diminishing. My question is: on the y-axis, we have the dollars value, but what is the x-axis? it shows, values between 0.1 and 1 in general. Then how do we know the timeline/date at which the saturation point (highest point) on the curve is reached?

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samuel chazy

Data Scientist | MSc Artificial Intelligence | ML | NLP | Generative AI | LLM expert | Mentor @deeplearning.ai