COM 340 Week 4 Individual Assignment Advertising Press Release

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NOTE: Please complete this assignment as one paper with two sub-sections (one for the advertisement and one for thepress release), rather than composing it as two separate papers.

1. Locate a recent electronic version of a print advertisement.

Write a 700- to 1,050-word analysis that addresses the following questions:

• Who was the target audience?
 • What was the intended effect?
 • Was the advertisement misleading or not — and how?

Choose an organization, business, or corporation.
 Search the organization’s, business’s, or corporation’s website for a recent press release. Titles might include words such as public relations, media relations, or news.

Write a 700- to 1,050-word critique depicting the effectiveness of a press release.
 Include a short synthesis of the main differences between advertising and public relations.
 Attach the press release and a copy of the advertisement to your paper.
 Format your analysis and critique consistent with APA

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