Protect Your booty!

Copyright infringement matter(s)

Distribution with digital content is in our era is instantaneous. A film for example, with endless years of production and thousands of collaborators, is condensed into a single file. Content delivery, at a tap of the figure, refining the process of delivery and accessibility of media to a single action. Streaming services and content aggregation services, like Netflix for example, give access to content delivery on tap. The result? Accessibility to content like never experienced before, highlighting more than ever before, copyright. Creating a culture that is redefining how art is presented, shared and popularised.

The Oxford Dictonary defines copyright as, ‘The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.’

Copyright protects the product but not the idea. This creates new challenges, presents new horizons and reforms the idea of originality. Let us use Game of Thrones distribution model for an example, this article details a violation of copyright basic rights in distribution. Paradoxically this forms an interesting paradigm has formed around film and distribution.

GAME OF THRONES’ SERIES 5 FINALE WAS TORRENTED 14.4 MILLION TIMES (McCormick, 2015)

This media’s excellence has made this exceedingly popular, it is so effective in fact, that the distribution even threw ‘illegal’ means is creating fame. Viral advertisement threw grassroots activism. From the prospective of law, illegal sharing of content is wrong but not even the large companies can stop informal or illegal sharing. The result, violating copyright or not, has contributed to the fame and success of this TV show. Interesting, development, this old saying remains true.

Keep your friends close and your enemies closer.

Accessibility of media has become paramount. For example within the film industry, the streaming services like Netflix aid in creating platforms that increase content accessibility. People will take the easiest option, choosing the path of least resistance to get what they want. If it is apart of a service like Netflix for example then that will be the path people take, if convenience trumps expense.

‘People will take the road easiest traveled’

This pattern is challenging the way content is accessed and advertised. An interesting development indeed.

Samuel Nichol.

Bibliography:

McCormick, R. (2015). Game of Thrones was 2015's most torrented TV show. The Verge. Retrieved 2 March 2016, from http://www.theverge.com/2015/12/28/10672708/game-of-thrones-most-pirated-show-2015