Samuel PruwerCan Blockchain Improve Transparency in Diamond Trade?Some of the biggest players in the diamond industry, like De Beers and Fure Gems, are experimenting with blockchain to trace the origin of…Mar 29, 2019Mar 29, 2019
Samuel PruwerNew published results for Alrosa might point to a trend — Samuel PruwerLower volumes but higher quality diamonds are driving growth.Mar 18, 2019Mar 18, 2019
Samuel PruwerThe marketing challenges of the diamond industry todayMillenials want experiences, the rise of lab-grown diamonds and market differentiation.Mar 15, 2019Mar 15, 2019
Samuel PruwerDiamonds are NOT a scamIt’s a well known story how De Beers created a whole market based on a clever marketing campaign. In some cultures it is now customary to…Feb 27, 2019Feb 27, 2019
Samuel PruwerBrexit could disrupt diamond tradeThe Kimberley Process is meant to eradicate the trade of conflict diamonds. But with a no-deal Brexit on the horizon, UK will have to…Feb 11, 2019Feb 11, 2019
Samuel PruwerThe origin of diamonds matterWhat makes u Russian diamond so special?Feb 4, 2019Feb 4, 2019