Samuel ScottThe Coronavirus Business Hall of ShameMany companies say they want to help during the #COVID19 pandemic but are actually doing the opposite.Apr 10, 2020Apr 10, 2020
Samuel ScottFaceApp, TikTok and the rise of ‘data nationalism’Gordon Ramsay may have just given an obscure Russian company the right to do whatever they want with his face.Jul 23, 2019Jul 23, 2019
Samuel ScottThe ‘end of digital marketing’? Google is self-serving but rightOur industry throws around terms such as ‘marketing’ and ‘digital’ and ‘communications’ with abandon that is truly reckless. Let’s be more…Jul 8, 2019Jul 8, 2019
Samuel ScottThe brand purpose hypocrisy at Cannes LionsSome things you can see from only 1,700 miles away — like how the ad executives gathered at Cannes Lions last week talked a lot about…Jun 24, 2019Jun 24, 2019
Samuel ScottMeet the women trying to turn Israel into the ‘Marketing Nation’In 2009, Dan Senor and Saul Singer published Startup Nation, a New York Times bestselling book examining how Israel had grown into a…Jun 10, 2019Jun 10, 2019
Samuel ScottYouTube’s algorithm is spreading a series of unfortunate far-right eventsSo I was walking with a friend to see Avengers: Endgame a week before Holocaust Remembrance Day here in Israel. On the way, he told me…May 14, 2019May 14, 2019
Samuel ScottWhich advertising channels are best when all else is equal?LinkedIn’s recently unveiled ‘Reactions’ will likely lead to countless marketers tracking how many ‘likes,’ ‘celebrates,’ ‘loves,’…Apr 29, 2019Apr 29, 2019
Samuel ScottThe pros, cons and best practices in podcast marketingA ballerina dances to music while wearing headphones. A couple makes out inside a listening booth. A teenage male shoplifter tries to get…Apr 15, 2019Apr 15, 2019
Samuel Scott“Content” is the Worst Word in MarketingThe text of my speech last week at Marketing Festival in Prague.Mar 27, 2019Mar 27, 2019
Samuel ScottHow Much of the Internet is Fake?The marketing industry had so many expectations of the digital world. For example, everything would be real, measured and trackable. But…Mar 18, 2019Mar 18, 2019