The developing & imminent disaster that is purplebricks.com

Samuel Smith
Jan 20, 2016 · 4 min read

1. The directors of the firm are far from business successes, each involved in up to dozens of failed companies.

2. In their first month of trading, purplebricks.com went from an IPO of £1 per share to dropping almost 27%. Yep they wiped over £60m off their valuation in their first month of trading. It means investors aren’t happy. And I think I know why…

I think we can let the graph do the talking

3. The online reviews are simply horrible.

TrustPilot is a sham, and quite obviously manipulated by purplebricks.com. I spoke to a number of people who said they placed negative reviews, only to have them taken down and have their invoices etc demanded. Rather the reviews on their facebook page were so bad that they had to change their pages settings to a different category just to hide the negative reviews. At the same time they deleted all of the negative comments written on their page. Luckily we were able to screenshot some of them. There were over 60 negative complaints on their facebook page prior to deletion this evening, here are just a sample few:

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