It’s damn hard to make a name for yourself or your business without a social media strategy these days — which raises the question,

‘Is the internet making us lazy or does it push us to be better at what we do?’

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Both are correct in my opinion. Although the internet can be used as a tool for deceit and evil, I know and respect that it has many uses in our beloved industry and is hands-down one of the most important sources of knowledge and inspiration.

Today, we are lucky enough to be able to closely watch what the best bars and bartenders in the world are achieving at all times. The many talented and passionate hearts of our industry beat in unison and innovation on one side of the world can become an industry standard in no time. …

Samuel Tripet