Iteration is not design
Todd Olson

As a Designer, have to agree. Iteration is part of the Design process, but it sho’ ’nuff ain’t the thing itself. Iteration does not create my first comps, and has nothing to do with my first spidery scketches. Once I have a workable idea, or provided a solid concept by a client, iteration is a design tool to refine and focus a design through review, revisiting and feedback.

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